I'm pretty sure this isn't a hoax because it's possible to place an order for it. However, it still seems extremely odd to me. It's a keyboard marketed to 'ubergeeks' under the brand name 'Das Keyboard
'. This is the part that gets me:
Das Keyboard is an enhanced 104-key USB PC keyboard equiped with 100% blank keys mounted on precision and individually weighted key switches... Since there is no key to look at when typing, your brain will quickly adapt and memorize the key positions and you will find yourself typing a lot faster with more accuracy in no time. It is amazing how slow typers almost double their speed and quick typers become blazing fast!
So it's basically a keyboard with all symbols removed from the keys. I can type over 100 wpm, and I don't normally look at the keys. But occasionally you need to. I would find it very annoying to never be able to look at them, and I find it hard to believe that anyone would want this as a feature.