Cure The Catch
I received this email from 'Kurto': i have been a frequent visitor of your site for some time now. Recently this bombardment of advertisements about "The Catch" has been bothering me. The ad's contain figures stating million of Canadians have the Catch, and there's no cure. I'm curious to what exactly they're referring to. The website they encourage people to visit is http://curethecatch.com i have doubts to the validity of this so called disease. See if you can dig up any dirt on this.
A little googling reveals that 'The Catch' is a new viral ad campaign
dreamed up to promote Virgin Mobile pre-paid phones:
Virgin has started placing teaser ads for its first campaign on subways and buses, with the second phase expected to hit the airwaves after Virgin founder Sir Richard Branson visits Toronto on Tuesday to promote the company's new services. Mr. Rosenberg says the campaign is designed to capitalize on the frustration many consumers feel about the fine print in their current plans, such as long-term contracts and the monthly system access fee. The campaign, created by Toronto ad agency Lowe Roche, is designed to create a not-too-subtle parallel between those frustrations and a fictitious venereal disease called "the catch." Mr. Rosenberg says he doesn't think Canadians will be offended by the ads. And if they are? That's part of what makes Virgin different.
Now Kurto, you aren't a Virgin Mobile ad rep, are you?
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