Athletic-apparel company Lululemon has recently been advertising what they claim to be the world's first cologne pill. You swallow it and then you sweat cologne. They call it L'Odeur. The tagline for the product is "Swallow the cologne pill. Sweat the fragrance." You can check out the ad here. There's also an accompanying cheesy video on You Tube.
Of course, it's a hoax. The cologne-pill ads are actually designed to attract attention to a new real product, Silverescent, which is a clothing made from a material that is supposed to reduce sweat odors.