According to the
Independent, researchers have proven that
the difference between Coke and Pepsi really is all in your head. Apparently the popularity of Coke's brand image causes people to think Coca-Cola itself tastes better, even though it really doesn't taste very different from Pepsi. As the article says:
"When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a dramatic impact: three-quarters of the tasters declared they preferred Coke." I've long suspected this. Personally I can't taste any difference between Coke and Pepsi, but I have a friend who swears passionately that there's a huge difference. Now I can show him this research to prove that he's simply been brainwashed by advertising. Oh, and the Pepsi Taste Test also turns out to be nothing but hot air:
"The findings suggest there is no scientific basis for claims made during the Pepsi ad campaign in which testers purportedly chose Pepsi over Coke when they were not told what they were drinking."
Comments
I'm a Pepsi guy for the most part, unless I'm only drinking for the carbonation. Pepsi IS sweeter than Coke, and it goes flat quicker. Personally, I'm in it for the taste, which i find just... better. But only by a little, and perhaps it's because I've been drinking it longer, maybe because my mom drinks it. A damn close one for me is Pepsi vs. Vanilla Coke.
Coke also said it hopes to more than double the number of soft drink servings it sells to more than 3 billion per day by the end of 2020.
The world's largest soft drink maker discussed its targets for the next 10 years at a two-day investor meeting in Atlanta, its first such gathering in its hometown in more than a decade.
Chief Executive Muhtar Kent said the annual revenue growth rate implied by the 2020 goal is a little higher than the top end of Coke's standard long-term growth target, but he sought to assure investors and analysts that it is "definitely achievable."
"It's going to take a lot of work. It's going to take some fantastic marketing and a lot of synergies to be powered back into marketing," Kent said. "But we believe our system has the capacity to achieve that trajectory."
Kent said there were several worldwide trends that supported the accelerated growth in the medium- to long-term -- rising economic power of developing countries, increasing urbanization and a growing middle class.
For example, Chinese consumers drink an average of 8 servings of Coca-Cola per year, compared with 214 in the United States and 387 in Mexico.
In addition to its trademark cola brand, Coca-Cola has 12 other brands that currently generate over $1 billion in retail sales, including Sprite, Fanta, Dasani water, Powerade sports drink and Georgia coffee. By 2020, Coke said it should have about 30 brands with sales of $1 billion.
FOCUS ON MARKETING
Coke derives more than three-quarters of its revenue from international markets, and is therefore able to offset falling sales in the United States with strong growth in emerging markets like India, China and Brazil. The company said last week it was ramping up investment in Brazil.
Industrywide sales of carbonated soft drinks had been falling in the United States even before the recession slammed the brakes on consumer spending. Some consumers, taking heed of growing awareness of nutritional health, have opted for drinks such as bottled water, juice and tea.
Competition in the sagging U.S. market is about to heat up, since No. 2 soft drink maker PepsiCo Inc (PEP.N) recently agreed to buy Pepsi Bottling Group Inc (PBG.N) and PepsiAmericas Inc (PAS.N), its largest bottlers, in a bid to cut costs, after a decade of operating as separate companies.
Coke has staunchly defended its franchise business model in which it sells drink concentrate to separate bottlers.
The company on Monday said strong brands, targeted marketing campaigns and new packages and price points would help drive growth. It also highlighted a marketing campaign it is planning for the 2010 World Cup in South Africa.
"The long term growth rates are appropriate (moving into 2010), but we're not content with them," said Chief Financial Officer Gary Fayard.
He added that if the company and bottlers achieve the 2020 goals, they would generate cumulative cash flow of $130 billion to $150 billion and would reinvest $32 billion to $37 billion in capital expenditures, with "quite a bit of cash available for other things, such as dividends, acquisitions and share repurchases."
Last month, Coke reported lower-than-expected third-quarter revenue, hurt by the stronger U.S. dollar and said a weak economy would keep consumers under pressure next year.
Coke shares closed 0.5 percent higher at $56.74 on Monday. The shares have gained roughly 25 percent this year, outperforming a 14 percent increase for PepsiCo.
They are a terrible , greedy company to work for as well. What kind of fuktard company does not pay its salesmen commision? Where is the incentive to sell or grow? Cuts driver bulk stops to bayroutes to cut paying driver commision. No wander they can try and boast profits..they treat their people like shit. Pepsi pays all the benefits and then some, awesome company to work for and remains top paid in it's job type over 10 years in a row. Believe me Pepsi people in the economy to boot are doing well and selling more.
Plain fact is Mt. Dew alone is the number ONE selling single 20oz. PERIOD!
Look at cokes lineup...Gold Peak? WTF is that? Peace tea?? LOL that will make it. Tumme-yummie? really? Vault? LOL another failed attempt..and rumor has it they have something called a Mr. Pibb...never seen it. they have to buy into a company to get something decent like Vitamin water. powerade??? Gatorade shits all over that dollar store brand sugar water. So when you go to a gas station and wonder why coke has such a cheap price on these ..take a minute and think about why they are so cheap! Oh yeah how about Caribou coffee LMAO!! Head up against Pepsi and Starbucks. Dasani sales sucked so bad they had to buy Evian water for distribution, while pepsi's aquafina holds it's water sales WAY over their's. To end this whole thing I will sum it up Very simply and you tards whom try to argue this ..well don't waste your time. You all ahave heard of WalMart right? VERY popular place for the vast majority of the U.S to shop (I'm told) lol. They carry what sales by sheer volume number so next time you are in their drink aisle take a look at who owns the drink space...nuff said .
(. i have noticed pepsi tastes the same in all forms but coke taste different in all forms i.e packaging and from fountains weird?)
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That's exactly right.
Coke tastes way better than pepsi from the Tap (imo), although when canned or bottled, I honestly think Pepsi tastes better from the can than coke, maybe even bottled. Bottled coke goes flat extremely fast, pepsi seems to last a little longer. Although better canned (pepsi), McDonalds has some of the best coke from the Tap, as does white castle, I would always choose that over pepsi.
I've tasted Coke and Pepsi.. Their Both Delicious!!!
But They are even more Delicious If You Mixed them Together!!! Trust me its Better..
Just Call it PepCa-Cola See... Its Better if their combine its much more tastier and more yummy...
I like Pepsi Max over Coke zero,
however for the original ones, I like Coca Cola over pepsi.
And truthfully, I don't think either of them is 'disgusting' like some people put it when they're trying to sabotage the brand they're not loyal to.
Anyway, thanx for the info.
P.S. Coke kicks Pepsi's ASS!!!
LOVE COKE Mmmmmmmmmmmmm
Pepsi has a better taste and logo, no joke
Pepsi is sweeter, and Coke is very, very much hated
Pepsi tastes a lot smoother and Coke is way too carbonated
Pepsi
Both really stinks !!
I personally like Coke, but that just me.
they are both good, but mug rootbeer is the best, and bad company 2 rules, and c4 is better ! ect, random things.
I come from a "Pepsi family", but I never liked it. My family tells stories about trying to give me Pepsi when I was a toddler, and now I refused to swallow it-- I just spit it out every time.
This is probably because I don't like sugar, I never really have. Sweet stuff makes me gag. Coke is bubbly and has a good bite to it-- I love the feeling of opening an East Coast bottled Coke and taking that first sip where it's "hard" and cold and the bubbles fizz up my nose. It's a sensation drink. Pepsi tastes much like slimy candy goo to me, and I have only drank a Pepsi ONCE, out of desperation at a vacation house (the pipes weren't working, so no water, and there was only Pepsi in the fridge). And quite honestly, it was God awful. I went out and bought 2 dozen cokes the next day.
I'm a die hard coke lover though, a FANATIC. My room is decked out with anything and everything with the coke logo on it. I'm clearing off a wall so I can paint their logo. I love coke.
I gag at Pepsi. My friend, a Pepsi drinker (who had no taste preference, she liked Pepsi because James Dean advertised for them back in the 50s), made me do a taste test. She poured regular, east cost coke from a 2liter into a glass, and into another glass put that filth she calls Pepsi (also from a 2liter).
Unfortunately, I sipped the Pepsi first, and immediately spit it back into the glass. She was astonished. "You LOOKED!" she demanded.
Months later, I was at her house, and asked for a Coke. She returned with what looked like my request, but the second it touched me tongue, I was like..."This is a Pepsi". She was seriously shocked.
I can tell the difference between coke from the east or west coke, kosher coke, lime coke, diet coke, coke zero, cherry coke, vanilla coke, south/central american coke, fountain coke, coke from a 2l, small bottle, can, or glass bottle.
Pepsi all tastes the same to me (with the exception of their flavors)
Pepsi? Hep-C. Coke all the way.
I was just drinking a pepsi and after about 2 hours it tasted gross and when i leave a coke out that long it still tastes good.