The brilliant (or incredibly stupid) idea behind CLOO is to use social networking to make it easier to find somewhere to pee in big cities. The CLOO website
CLOO' is based on one simple truth— we all have to pee. Though in urban cities finding a clean, available restroom is difficult & frustrating. That’s where CLOO' comes in.
CLOO' is a community of registered users who choose to share their bathrooms and make city-living easier, while earning a small profit. Using social media connections, CLOO' shows what friends you have in common with the host, turning a stranger’s loo into a friend of a friend’s loo.
It's one of those concepts that raises so many problematic issues that you have to wonder whether it's real or just a joke. And people have been asking this question
on twitter. To which CLOO responds that they're "quite real".
I suspect CLOO is meant to be taken seriously. There have been other strange toilet ideas that turned out to be real. Remember the Microsoft iLoo
However, in an interview with CNET
the people behind CLOO — Hillary Young and Deanna McDonald — admit that they have no funding to take their concept out of a prototype stage. Which makes its reality status a moot point. (Thanks, Bob!)