"Hi Tom, Always remember one thing. Life is very, very short and nothing is worth limiting yourself from seeing the ones you love. I hadn't seen my father in 15 years until 2 years ago. I was apprehensive but I kept telling myself that no matter how estranged we'd become there was no river to wide to cross. Drop me a line if I can be of any more help. Cheers, Barry"
Seems like an oddly personal message for a faux person... and a very elaborate form of comment spam. Cillit Bang, Scott's creators, later apologized for the comment. But not before Barry left another message:
What the f***? Can't a viral advertiser be human, have a father he hasn't seen in 15 years, or make a non-job-related personal post on another website?