Charlotte Church/Liam Gallagher Pepsi Ad

Status: Hoax
It's been very widely reported in the past few days that singer Charlotte Church and Oasis frontman Liam Gallagher will be paired up in a new ad for Pepsi. According to the report:

the unlikely pair will head-up a lucrative advertising campaign, which will feature the OASIS frontman "teaching" Church how to trash hotel rooms and smash instruments while enjoying a selection of alcoholic drinks mixed with the cola beverage. A PepsiCo source tells British newspaper the Daily Star, "We've always got safe, family friendly stars to endorse Pepsi in the past, like BRITNEY SPEARS, BEYONCE KNOWLES, CINDY CRAWFORD and BLUE. But Pepsi is becoming more and more popular as a cocktail mixer at parties, so we want a wilder, more controversial image to go with that, and Liam and Charlotte are ideal. They both love their booze and between them they cover the gender demographics we're trying to target."

However, in today's New York Times Pepsi denies the whole thing: Richard Detweiler, a spokesman for the Pepsi-Cola International division of the Pepsi-Cola Company in Purchase, N.Y., says that the United States, Pepsi-Cola's biggest market, typically tends to have its own campaigns, with other ads running in major markets like Europe... Asked about the British newspaper reports, Mr. Detweiler says "there are no such plans" for the commercial they described. "I assumed it was tongue-in-cheek," he says, because of the implausibility that Pepsi would sell itself as a mixer with alcoholic beverages.


Posted on Mon Oct 24, 2005


This looks more like a satire than a true-blue hoax.
Except for the part about mixing Pepsi with alcohol, though, it seems fairly believable.
Posted by Big Gary in Dallas  on  Mon Oct 24, 2005  at  02:15 PM
Perhaps this is orchestrated by Pepsi in order to encourage its use in alcohol.
Posted by Citizen Premier  in  spite of public outcry  on  Mon Oct 24, 2005  at  03:26 PM
If it cam eto booze.. both would over-endorse the product.
Posted by Peter  on  Mon Oct 24, 2005  at  05:08 PM
Suitably enough, my verification word is 'plant' - and I'd bet that's what this is. Clever advertising by indirection.
Posted by outeast (paul in prague)  on  Tue Oct 25, 2005  at  01:42 AM
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