Campus Book Drop Volunteers Wanted

My publisher is looking for approximately 20 volunteers willing to participate in a campus book drop guerilla marketing effort for my new book, Elephants on Acid. Their idea is to have people leave copies of the book in highly visible places, such as on college campuses, where someone else will pick it up. Hopefully this will help spread the word about the book.

I'm not sure how many sales these book drop efforts actually create, but it's worth a try (especially since my publisher is the one paying for it!). If you volunteer, my publisher will mail you a free copy of the book. Of course, it's not a copy you can keep forever. The idea is to leave it somewhere after you've finished reading it. And yeah, it's all on the honor system, so you could just keep the book. But that would be dishonest!

Contact me by email if you'd like to volunteer. The only conditions are that you have to live in the U.S. or Canada. (Sorry, it's not being published anywhere else yet.) And we're also looking for some geographic variety, so that we don't get twenty people all in the same city.

UPDATE: So I've now already got all the volunteers I need. Thanks to everyone who's agreed to help out. And sorry if you wanted to volunteer, but are only reading the post now. You can always buy the book and leave it somewhere. wink The geographic location of volunteers turned out to be well distributed, just by random chance. The largest concentration of volunteers was in Missouri, but there's not enough Missourians to warrant dropping anyone for that reason. After all, It doesn't hurt to have a couple of the books circulating in the same state.

UPDATE 2: One other thing. A couple of people mentioned that the books should be marked in some way to prevent people from simply selling them on eBay. I assume the publisher is going to do this, but I'll point it out to them, just in case this possibility never occurred to them.


Posted on Wed Oct 10, 2007


I'm in, Alex. It probably won't be on a college campus, but I'll find a high-traffic area to abandon the book in.

Hmm, is there some kind of sticker that we could put on the inside of the front cover that would increase the intrigue level?

"Property of Homeland Security" perhaps? Something different and better?
Posted by Cranky Media Guy  on  Wed Oct 10, 2007  at  02:41 AM
How are sales looking, if you don't mind saying? I've seen the book blogged practically everywhere...
Posted by outeast  in  prague  on  Wed Oct 10, 2007  at  03:39 AM
I'll volunteer! I work at Embry-Riddle Aeronautical University in Daytona Beach, FL and I live near Rollins College in Winter Park and University of Central Florida in Orlando.
Posted by Terran  in  Winter Park, FL  on  Wed Oct 10, 2007  at  04:34 AM
Awwwww downer

It sometimes sucks to live in Australia.
Posted by Nettie  in  Perth, Western Australia  on  Wed Oct 10, 2007  at  06:32 AM
I agree, Nettie.
Posted by Smerk  in  to mischief  on  Wed Oct 10, 2007  at  06:45 AM
The book isn't out in stores yet, which makes it impossible to judge sales. In fact, I haven't seen a final copy yet. But the publisher did decide to increase the initial print run, based on initial requests from bookstores. So that's a good sign.

Of course, stores might later return all those books if they go unsold. You have to wait for six months or a year to know how many have actually sold. And to anticipate potential returns, the publisher puts a large chunk of whatever royalties an author might be owed "in reserve." Which means the author may not see the money for one or two years... or perhaps never.

The way the publishing industry does its accounting is truly byzantine.
Posted by The Curator  in  San Diego  on  Wed Oct 10, 2007  at  09:22 AM
son of a... I missed out as well...
I work in the same city as Michigan State University and have several of their students working in our office... woulda been easy enough to get it there from here.

*wonders why Amazon shows 2 resellers with used copies* LOL
Posted by oppiejoe  in  Michigan - USA  on  Wed Oct 10, 2007  at  01:46 PM
Hey, I missed out on this... darn... but if you happen to need more people or whatever, I go to Kent State University in Ohio and I can leave them around campus.
Posted by Nikki  in  Ohio  on  Wed Oct 10, 2007  at  09:09 PM
If you register the books at bookcrossing ( and mark it accordingly, you may even get some feedback on how far they travel after being released in the wild.
Posted by Nadine  on  Thu Oct 11, 2007  at  01:51 AM
I guess I'm too late, but I could have done University of Arizona. Oh Well. By the way oppiejoe (go spartans!!!)
Posted by Razela  in  Chicago, IL  on  Thu Oct 11, 2007  at  09:11 PM
*smiles at Razela* smile
Posted by oppiejoe  in  Michigan - USA  on  Mon Oct 15, 2007  at  10:05 AM
Crap! I missed this and I live in a town with a HUGE university! :( University of Guelph
Posted by MadCarlotta  in  Canada  on  Sun Oct 21, 2007  at  11:13 AM
Oh, and what Nadime said about Bookcrossing smile
Posted by MadCarlotta  in  Canada  on  Sun Oct 21, 2007  at  11:13 AM
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