Following on from the woman who auctioned the rights to name her baby - leading to a child named Golden Palace Benedetto - and the sudden fads for offering bodies as billboards, comes buyjake.com.
Traci Hogg has decided that her son is cute enough to be used as a billboard. For a certain fee ($100,000 if you want a year long contract), she will dress him in logoed clothes. As she says herself: "When I'm taking him places, everyone seems to notice him and notice what he's wearing. They always say he wears the cutest outfits, and I thought, someone should be paying me to put their logo on him. He gets so much attention."
Jake must be pretty used to this sort of thing by now - his mother auctioned him off for commercial work on Ebay when he was 5 months old. Critics say that Traci seems eager for fame, an opinion she vehemently denies.
Well, he's a cute enough kid, but will this work?
Prices are pretty high for this and, with only one offer (far below asking price) for one month's advertising, it doesn't seem too hopeful just yet.