Bullet Proof Baby is an online store that claims to sell "all sorts of light weight heavily tested military standard body armor for babys and toddlers." For instance, it offers bullet-proof strollers, bullet-proof cribs, infants 'my first' gas mask, baby bomb blankets, toddler tasers, baby riot helmets, and ultra light kiddie riot shields. Here's the description for the baby flak jacket.
Smart multi-role protection for your baby in a style that is duplicated throughout the world. Velcro adjustable shoulders and side closures which allow a smooth comfortable fit for babies of any age. Bullet proof baby armor will protect your child from Ballistics, Knife, Spike, Syringe & Slash as well as bomb blasts to 400 m/s.
It's all a thinly disguised promotional site for the new Clive Owen movie, Shoot 'Em Up, as evidenced by the numerous ads for the movie throughout the site. If you actually try to order anything, you discover that it's all out of stock.