Billboards for Submarines, part 2
I posted two months ago
about underwater billboards that Ivar Haglund supposedly placed at the bottom of Puget Sound back in the 1950s in order to advertise his restaurant to submarines. Some suspected a hoax, and it turns out they were right. From the Seattle Times
That story about those Ivar's underwater billboards at the bottom of Puget Sound, supposedly anchored in the mid-1950s?...
Fake, fake, fake.
The documents were faked on a computer. The billboard was a wooden prop, says Bob Donegan, president of Ivar's Inc. The only thing real about it was the barnacles stuck to it...
It was a great marketing campaign. Donegan says about $250,000 was spent on the hoax and the follow-up TV and radio ads and real highway billboards. The hoax was reported Oct. 23 in the industry publication Nation's Restaurant News. Donegan says he wasn't to reveal the hoax until after the ad campaign ended this month, but decided to come clean when the industry publication called.
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