At Web Summit in Dublin, two social-media strategists started pitching a new startup called VelloBook, which they described as the "world's first ad-only social media network. Giving people the power to share ads." They also created a Twitter feed,
@VelloBook. But after they started getting a lot of requests for meetings, they realized that they needed to make it clearer that this was a "fake startup" — a joke! I predict that it's a joke that will one day soon become reality. [
independent.ie]
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