At BabyCage.net we believe that the most important tool you need in life to succeed is discipline. Without discipline and structure, a child may become succeptible to liking rock and roll, doing drugs, or in an extreme case believing in liberalism.
Given that all the company's products are pet cages that have been rebranded as baby cages, I'm pretty confident the site is a joke. I'd categorize it in the modest proposal genre. (Thanks to azog for the link.)