Twinkies Don’t Last Forever
This month, as I'm sure everyone is aware, is the 75th anniversary of the creation of Hostess Twinkies. To mark that anniversary it's worth linking to this article
in which a Hostess marketing person tries to debunk that urban legend about how Twinkies last forever. He claims they only last 25 days. Yeah, right:
"We hear that they can survive a nuclear winter. Of course, it’s all urban legend," says Hostess marketing manager Kevin Kaul. But in fact, Interstate Brands Co., Hostess’ parent company, designates a 25-day shelf life for its most famous product. Interstate has 17 bakeries nationwide; they crank out 500 million Twinkies a year.
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