The Lincoln Fry

image The Lincoln Fry Blog is supposed to be a journal kept by a couple, Mike and Liz, detailing their experiences after finding a french fry at McDonalds that looks a lot like Abe Lincoln. But none of it is real (not even the comments on the blog). The site is actually part of McDonald's latest ad campaign that was launched during the Superbowl, which focuses on this fictitious Lincoln Fry. The whole thing is supposed to be a parody of the Virgin Mary Grilled Cheese Sandwich mania. This marks the second time I've posted about an Abraham Lincoln-shaped potato. The first time occurred back in May 2004 when I linked to a Lincoln spud that was part of an advertising campaign for Anchor O'Reillys Potato Chips. Maybe the Lincoln Fry and the Lincoln Potato Chip should get together. That would be interesting.

Advertising Food

Posted on Tue Feb 08, 2005


So how do these ad campaigns work? I suppose people get caught up in the story, then eventually figure out that it was McDonalds behind it all. Are they supposed to think "Ha ha ha, what an amusing escapade; now that I've found its source I should go and buy a hamburger from them, to express my gratitude for such amusement."
That really does not make sense to me. I wish companies would put less money and resources into making good ads and more into making good products. But perhaps I'm wrong; perhaps business is all based on advertising these days.
Sorry to editorialize, I get carried away. But does anyone know the actual reasoning behind this kind of stealthy advertising? How is it supposed to work?
Posted by Citizen Premier  in  spite of public outcry  on  Tue Feb 08, 2005  at  11:51 PM
I'm not sure this is a good strategy; the first thing I think of isn't the Virgin Mary grilled cheese, I instead think of the various chicken heads / ears / fingers / rats etc that have been coated in batter and served to the public. And that doesn't encourage me to eat at McDonalds. Besides, if McDonalds had any sense they'd keep as quiet as possible about their fries.
Posted by Ashley Pomeroy  on  Wed Feb 09, 2005  at  03:42 AM
The state of New Hampshire has made a lot of money off of a rock formation which looked like Abraham Lincoln. Not too surprising for other entities to try it.
Posted by cvirtue  on  Wed Feb 09, 2005  at  05:40 AM
Has anyone wondered if perhaps the "Lincoln-fry" came from the previous "Lincoln-spud" mentioned on MOH website??? Now that would be interesting... potato looks like Abe and puts forth fries and/or chips that ALSO look like Abe! Possible genetic links here... I'm sure there are some research dollars available that could go towards looking into this... 😊
Posted by Mark-N-Jen  on  Wed Feb 09, 2005  at  11:19 AM
cvirtue, If you're thinking about the 'Old Man in the Mountain' of New Hampshire, the sad news is that it collapsed about 18 months ago. The local commuters who relularly drove past it on their way to work were astonished to see that the face of the mountain was suddenly absent, and a pile of boulders laying at the base. It hadn't looked like Lincoln, though. You'd have to go to Mt. Rushmore for that.
Posted by stork  in  the spiracles of space  on  Wed Feb 09, 2005  at  07:29 PM
Oh yeah, the 'Old Man in the Mountain' is now memorialized on the New Hampshire state quarter.
Posted by stork  in  the spiracles of space  on  Wed Feb 09, 2005  at  07:30 PM
I'm guessing the Lincoln Fry hoax was created to get people interested, just like the grilled cheese that looked like the Virgin Mary. That got a ton of press. And after I saw the commercials on the Super Bowl it cleared everything up for me. McDonald's was making a statement of society. Mocking those people that got caught up with the Grilled Cheese and all those other food celebrities! I thought it was pretty damn funny. I actually went to the website and checked out the web commercial. Funny stuff. Kind of like articles you'd find in "The Onion." They even have the prop fry up for auction. It's at $100,000! Can you imagine someone paying that for a fake fry? It's like life, imitating art, imitating life. A commercial that makes fun of this kind of thing, is actually participating in what it's making fun of. And all the money goes to charity, so it's not like a big corporation is benefitting from the auction. I don't eat at McDonald's but it does seem like a pretty good stunt. Nice work.
Posted by Little Snoobie  on  Wed Feb 09, 2005  at  09:30 PM
Yes, Stork, that's why I used the past tense.

At any rate, it's interesting that no one ever gets notice for seeing the face of a non-celebrity in their food.
Posted by cvirtue  on  Thu Feb 10, 2005  at  05:10 AM
I can hardly wait for when they break into some sporting event to announce that the Lincoln Fry has been assassinated... By another fry that looks like JWB.
Posted by ialwaysdrinkmolson  on  Thu Feb 10, 2005  at  03:16 PM
sic semper fryranus
Posted by Hairy Houdini  on  Thu Feb 10, 2005  at  04:44 PM
As I was saying, nobody really knows what Mary looked/looks like, but there are good photographs and portraits drawn from life of Mr. Lincoln, and ... that French fry is no Abe Lincoln!
Posted by Big Gary C  on  Thu Feb 10, 2005  at  06:17 PM
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