Two days ago Boing Boing
posted about the discovery of a pair of 116-year-old basketball shoes:
The shoes were manufactured by the Colchester Rubber Company which shut down in 1893. Vintage clothing dealer Gary Pifer paid 50 cents for them at an estate sale in Vista, California. From CafeTerra
"In a instant, I knew this discovery would be re-writing basketball and sneaker history, as these sneakers are 25 years older than the 1917 Converse All-Stars", added Pifer. The Colchester Rubber Co. was located in Colchester, Connecticut and was in business from 1888 to 1893.
People leaving comments quickly pointed out that the story was almost certainly fake, since basketball was only invented in 1891, and it's unlikely that a) a shoe would have been made for the sport one year later, and b) that the shoe would survive in near-perfect condtion.
It turns out that the story is a marketing gimmick (hoax) to sell retro basketball sneakers
. I'm not sure how long this 116-year-old basketball shoe story has been circulating around, but I don't think it's recent.