Customers at Apple's online iPhone store recently had the opportunity
to buy a program called "I Am Rich." True to its name, it cost $999.99.
The program, created by Armin Heinrich, a German software developer, displayed a large red ruby on the iPhone's screen. And that's it. Nothing else. The product description read:
"The red icon on your iPhone always reminds you (and others when you show it to them) that you were able to afford this. It's a work of art with no hidden function at all."
Eight people actually purchased the program before Apple removed it from the site. One of them complained that he bought it thinking it was a joke, only to discover a charge for $999.99 on his credit card.
This program walks the fine line between a prank and a scam. The concept is kind of funny, but Heinrich is apparently keeping the money that people paid. I wouldn't find that funny if it was my money.