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The Hoax Museum Blog
Category: Advertising
McDonald’s Nessie Ad
Posted by The Curator on Sun Jan 08, 2006
Status: Advertisement Here's an ad for McDonalds featuring the Loch Ness Monster (or one of her cousins). I think the language they're speaking is Polish. (via Ceticismo Aberto)
Extra Virgin Mary
Posted by The Curator on Wed Dec 28, 2005
Status: Prank I'm about five days late posting this, but better late than never. An advertisement for an "Extra Virgin Mary Statue" slipped by the editors of the conservative Catholic magazine, America. The advertisement offered "a stunning ... statue of the Virgin Mary standing atop a serpent wearing a delicate veil of latex." The "delicate veil of latex" was a blue condom. America's editors didn't examine the accompanying photo closely enough to realize this. And so the ad ran in the December 5 edition. People who contacted the seller were told the ad was meant "as an assault on Catholic faith and…
Categories: Advertising, Art, Religion Comments (11)
Sony’s Fake Graffiti
Posted by The Curator on Tue Dec 06, 2005
Status: Faux-rilla marketing campaign In order to promote its new handheld game player, Sony is paying artists to spray paint fake graffiti on buildings in major cities. (They're also paying the building owners for the right to spray paint the graffiti, which consists of images of spaced-out kids playing with the new handheld device.) But according to an article in Wired, the fake graffiti has provoked the anger of some city residents, who have spray painted over the images messages such as "Get out of my city," and "Fony." The Wired article points out that this isn't the first time advertisers have created fake…
Categories: Advertising Comments (8)
Ronaldinho Nike Ad
Posted by The Curator on Mon Dec 05, 2005
Status: Undetermined (but I'm guessing fake) Nike has a new ad featuring Brazilian soccer star Ronaldinho Gaucho. In the ad Ronaldinho puts on a pair of Nikes, juggles the ball a few times, and then kicks the ball towards the goal so that it hits the crossbar and bounces directly back to him. He does this four times in a row. And it's all shot in a single take. This has inspired a lot of discussion on the net, because it's hard to believe anyone could be skilled enough to do this. In an article posted on the BBC (in Portuguese... I…
Cyber Monday
Posted by The Curator on Fri Dec 02, 2005
Status: Marketing gimmick Black Friday is the day after Thanksgiving when all the stores have their big sales. It's said to be the biggest shopping day of the year. Cyber Monday comes three days later, and (according to what I heard on many newsasts this year) is supposed to be the biggest day for online shopping, a phenomenon caused by millions of shoppers returning to work on Monday and looking for bargains online. But apparently Cyber Monday isn't the biggest online shopping day of the year. And the term itself is the very recent invention of marketers. Robert Hof debunks Cyber Monday in an article in Contrary to what the recent blitz of…
Categories: Advertising Comments (9)
Breath Capture
Posted by The Curator on Mon Nov 21, 2005
Status: Real (but possibly a publicity stunt) Breath Capture is a company that's selling air. Or more specifically, they're selling tubes. The customers themselves are supposed to provide the air by breathing into the tubes. They promote these tubes as a way to "Capture the breath of a loved one or friend and keep them close. Forever." So it's a gimmick, kind of like pet rocks, or buying land on the Moon. But what gets me is this claim the company makes on it site: Breath Capture is a patent-pending method and apparatus for collecting human breath as a keepsake…
Road Rage Video
Posted by The Curator on Tue Nov 08, 2005
Status: Commercial Someone emailed me a videoclip titled "Road Rage". It shows an old woman slowly crossing a road, as a guy in a sports car lays on the horn, trying to get her to hurry up. I won't ruin the ending, but it's pretty amusing. However, the video (in the version I received) appears to be an unscripted scene accidentally caught on video by an amateur. There's no identifying information to suggest otherwise. But since I was curious about whether the scene really was unstaged, I managed to find it on Google Video. Their version was a few seconds longer, preserving the…
Categories: Advertising, Photos/Videos Comments (16)
Great Pointed Archer Society
Posted by The Curator on Tue Oct 25, 2005
Status: Undetermined (but probably a hoax) Not many people like rats. But the members of the Great Pointed Archer Society do. As they proclaim on their very slick website: The immediate goal of this website is to replace the offensive name ‘rat’ with the untainted, and beautiful name Great Pointed Archer. By doing away with this all-to-common slur, we can begin to repair centuries of disrespect and hatred. After all, it’s not their fault they live in the sewer and eat trash. It's not clear who's the creative force behind the Great Pointed Archer Society. It seems to be a little too well designed to actually…
Categories: Advertising, Animals Comments (8)
Charlotte Church/Liam Gallagher Pepsi Ad
Posted by The Curator on Mon Oct 24, 2005
Status: Hoax It's been very widely reported in the past few days that singer Charlotte Church and Oasis frontman Liam Gallagher will be paired up in a new ad for Pepsi. According to the report: the unlikely pair will head-up a lucrative advertising campaign, which will feature the OASIS frontman "teaching" Church how to trash hotel rooms and smash instruments while enjoying a selection of alcoholic drinks mixed with the cola beverage. A PepsiCo source tells British newspaper the Daily Star, "We've always got safe, family friendly stars to endorse Pepsi in the past, like BRITNEY SPEARS, BEYONCE KNOWLES, CINDY CRAWFORD and BLUE. But Pepsi is becoming more and more…
Categories: Advertising Comments (4)
Cillit Bang’s Barry Scott
Posted by The Curator on Mon Oct 10, 2005
Status: Fake Person Hoax forum regulars are familiar with Cillit Bang (a brand of cleaner) and its over-the-top advertisements. Now it seems that Barry Scott, the fictional Cillit Bang spokesperson, has materialized in cyber space with his very own weblog. As if that wasn't enough, Barry Scott has also begun leaving comments on other people's weblogs. Tom Coates, of, reports that after he posted an entry about his father, whom he hasn't seen in over thirty years, Barry Scott left a comment (as well as a link to "Hi Tom, Always remember one thing. Life…
Categories: Advertising Comments (15)
Liquid Oxygen Skin Cream
Posted by The Curator on Fri Sep 09, 2005
New Scientist has flagged a product whose promoters are guilty of making a few misleading claims. It's Neaclear facial cream, and it's advertised as containing a "powerful combination of liquid oxygen, vitamins C & E, sage, chamomile, seaweed and rosemary, coconut oil, sweet almond oil and hydroquinone." The company even boasts that they're the first company "to combine stabilised liquid oxygen into all of its products." New Scientist notes that "We have certainly never heard of a skin cream that contains liquid oxygen, the temperature of which is normally somewhere below -183 °C."
Advertising Cliches
Posted by The Curator on Mon Sep 05, 2005
John Camm, writing for the BBC, has compiled a long list of ways in which life as it's portrayed in advertisements differs from real life. For instance, in advertisements: Men are obsessed with sex but will forego sex in order to watch football or drink beer. Any act of male stupidity (e.g. walking across a clean floor in muddy boots, putting the dog in the dishwasher, etc.) will be met with a wry smile, not genuine annoyance/anger. If you work for the emergency services, you are a better person than the general population. Elderly relatives NEVER suffer from senile dementia. Scandinavians are, without exception, blonde and beautiful. Women have jobs they never do in real…
Categories: Advertising Comments (10)
Fake Registration Day
Posted by The Curator on Thu Aug 25, 2005
A movement is underfoot to undermine news sites that require registration in order to read their content by submitting fake registrations en masse: We, the undersigned, wish to demonstrate the pointless nature of forced web site registration schemes and the dubious demographic data they collect. On November 13th we will each register an account using fake details at one or more of these top 10 offending sites: While sympathizing with the sentiment, I see a couple of problems with…
Categories: Advertising, Pranks Comments (15)
Google Content Blocker
Posted by The Curator on Fri May 13, 2005
Here's a good idea: Google Content Blocker. It allows you to block all that annoying content, so you only have to see the ads: Google's mission is to organize the world's advertising for maximum exposure to Web users. Unfortunately, annoying Web content often overwhelms the page, causing many users to become distracted and overlook the ads. That's where Google Content Blocker comes in. It effectively blocks all Web site content, leaving only the advertisements... After you install Google Content Block, just surf the Web as you normally do. When we find a site that has content, we will block that content so you see only the ads. It all happens automatically, with no effort…
Categories: Advertising, Websites Comments (5)
Wal-Mart Advertisements
Posted by The Curator on Tue May 10, 2005
There's an interesting Q&A in today's Stuart Elliott column in the NY Times: A Reader Asks: I have a question regarding Wal-Mart's advertising. Do you know if Wal-Mart actually uses employees in its ads or does it hire actors? I've wondered about this myself. Are there really all these happy people working at Wal-Mart? Elliott's response: The people appearing in the television commercials and print advertisements for Wal-Mart Stores are actual employees, according to Wal-Mart and its agencies. Such ads have been appearing more frequently as part of efforts by Wal-Mart to counter critics who charge the company does not offer its employees adequate health care or other benefits.
Categories: Advertising Comments (41)
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