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The Hoax Museum Blog
Category: Advertising
The Cesky Sen Hypermarket — How do people react when their expectations built up by advertising collide with reality? That was the question two Czech film students set out to answer. They flooded Czech media with advertisements for a new 'hypermarket'—Cesky sen— offering goods at rock-bottom prices. New TV sets for $19, for instance. Eager shoppers flooded to the hypermarket's address, shopping bags in hand, only to find a large empty scaffold bearing a banner fluttering aimlessly in the wind. (Story via Paul…
Posted: Tue Aug 12, 2003.   Comments (0)

Hunting for Bambi — It looks like it's now 100% official that Hunting for Bambi was a hoax.
Posted: Thu Jul 31, 2003.   Comments (0)

Hunting for Bambi (hopefully final update) — So I think it's finally official that Hunting for Bambi is a hoax, a publicity stunt done to sell videos. Isn't it wonderful that public attention gets focused on things like this rather than, oh, poverty, hunger, education, etc.?
Posted: Sun Jul 27, 2003.   Comments (0)

Hunting for Bambi Update — It's looking more and more like Hunting for Bambi is a hoax. George Evanthes, the man who claimed to have paid to go on a Bambi hunt, is now being denounced as a shill by his friends. And the Hunting for Bambi company is claiming that it can no longer hold any Bambi Hunts because all the potential customers have been scared away by negative publicity. Seems like a convenient excuse.
Posted: Wed Jul 23, 2003.   Comments (0)


More about Hunting for Bambi — Suspicions that Hunting for Bambi is a hoax seem to be growing. If the company is for real then it should be easy enough for them to prove it. Show that you're signing people up for new 'hunts.' Produce the accounting records to prove that you've taken people's money for hunts in the past. But of course they won't do that. These hoaxes always work the same way. Stall and delay for as long as possible while you milk the controversy for all the publicity you can get. KLAS-TV, the Las…
Posted: Fri Jul 18, 2003.   Comments (0)

Hunting for Bambi — Is 'Hunting for Bambi' a hoax? In case you somehow missed it (hiding under a rock, or something), Hunting for Bambi is supposedly a company that for $10,000 will let guys hunt naked women with a paintball gun in the desert outside of Las Vegas. The company got some local TV coverage, and then the larger news outlets picked up on the story, initiating a media frenzy. But based on the emails I've been getting, a lot of people are suspicious about the company's claims. After all, exactly…
Posted: Thu Jul 17, 2003.   Comments (0)

Antennalopes — If you go to the movies this summer, you just might be lucky enough to see footage of this intriguing tall-tale creature: the Antennalope. These creatures (antelopes with antennae on their heads) are "bred to instantly relay radio signals as they frolic." They constantly roam the country in herds, instinctively migrating to where radio signals are weakest, thus helping to make possible a truly mobile national phone network. The antennalopes are featured in ads for Nextel that play…
Posted: Wed Jul 16, 2003.   Comments (0)

Heineken Hoax Campaign — Heineken invites you to create your own hoax.
Posted: Thu Jul 10, 2003.   Comments (0)

National Blonde Day — Oops. I forgot that yesterday was National Blonde Day, so designated by the Blonde Legal Defense Club. The day is designed to promote respect for the intelligence and accomplishments of blondes. In reality, it's a publicity stunt for the Legally Blonde movie.
Posted: Tue Jul 01, 2003.   Comments (0)

Misleading Ad — Here's another case of the underlying reality of what an ad is showing being out of sync with the message the ad is trying to deliver. A Canadian campaign commercial shows a shot of a smiling family accompanied by a voice over that says, "I want a premier who believes what I believe." But the family shown is an American family from Oregon. Oops.
Posted: Fri Jun 20, 2003.   Comments (0)

Spoof Ads — The Globe and Mail argues that many of the spoof ads going around recently are actually inside jobs created by the companies being spoofed.
Posted: Fri Jun 06, 2003.   Comments (0)

Subliminal Advertising in Russia — The LA Times reports that subliminal advertising is still widely used in Russian ads, even though the whole concept was revealed to be a hoax back in the 1960s. (Requires registration).
Posted: Sun Aug 25, 2002.   Comments (0)

I Am Turok — Here's a strange publicity stunt: a London company is seeking five people who are willing to officially change their name to Turok for one year. These people will then be walking, talking billboards helping to spread the word about the X-Box game called 'Turok: Evolution.'
Posted: Wed Aug 14, 2002.   Comments (1)

The Case of the Keyspan Ad — Another case of a hoax photo. The KeySpan Corp. ran an ad showing some Long Island fishermen in order to show its deep ties with the Long Island community. The only problem was that the picture of the fishermen was actually taken in Seattle, which was obvious since they were holding up King Salmon, which aren't found around Long Island.
Posted: Sat Aug 10, 2002.   Comments (0)

Advertising Gone Awry — A strange case of a prank gone awry. Two men rushed onto the field during a rugby match wearing nothing but the logo of Vodafone, a mobile phone company. The logo was painted on their backs. Amazingly, Vodafone had actually approved the stunt. The presence of the streakers caused one of the players to miss a penalty kick. On the subject of odd forms of 'guerrilla marketing,' here's a website that claims it will connect you with corporations who are willing to pay you to wear a tattoo of…
Posted: Wed Aug 07, 2002.   Comments (0)

The Crying Indian — The "Crying Indian" was a fake! The guy who starred in all those "Keep America Beautiful" ads during the 1970s turns out not to have had a single drop of Native American blood in him, despite his claims to the contrary. He was actually an Italian-American named Oscar DeCorti.
Posted: Tue Aug 06, 2002.   Comments (6)

Guerrilla Marketing — The Wall Street Journal reports on the new trend in 'guerrilla marketing.' Hired actors and actresses (though not famous ones) will be paid to use products in trendy places where the use of the product will be seen by a lot of people. So now if you notice someone talking on a new cell phone next to you, you'll have to wonder if the person is for real or just an actor.
Posted: Thu Aug 01, 2002.   Comments (0)

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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.