The Museum of Hoaxes
hoax archive hoax archive hoax archive hoax archive hoax archive
   
The Hoax Museum Blog
Category: Advertising
Joey the Midwife — Joey the Midwife is an advertising agency. An unbelievably cheap advertising agency. How can it offer such low rates? Simple. "Here's our secret: We have developed the use of "themes" to sell products. Why reinvent the wheel with every ad campaign? We've got a collection of themes that are PROVEN winners.... themes everyone loves. We just plug your product into a theme and PRESTO BINGO, you've got a world-class ad campaign at a fraction of the cost and a fraction of the time." It's a…
Posted: Wed Oct 27, 2004.   Comments (5)

Afro Ninja — Here's a video of a guy trying out for a part in an action movie... but things don't go well for him at all. The guy performs so badly that you'd suspect the scene was staged, but apparently it's a real audition tape. Waxy.org did some detective work and discovered that the man in the video seems to be stuntman Mark Allen Hicks, and the video shows him auditioning for a Nike commercial with Allen Iverson and Jim Kelly. Reportedly Hicks left the audition with a bloody nose, and the next…
Posted: Mon Oct 25, 2004.   Comments (6)

Coke vs. Pepsi — According to the Independent, researchers have proven that the difference between Coke and Pepsi really is all in your head. Apparently the popularity of Coke's brand image causes people to think Coca-Cola itself tastes better, even though it really doesn't taste very different from Pepsi. As the article says: "When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a…
Posted: Tue Oct 19, 2004.   Comments (301)

Marijuana Mobile — Peptalk seems to be positioning itself as the mobile phone service provider of choice for Dutch marijuana lovers. Check out its website, pepyouraddiction.nl, where you can see that its corporate logo is a hemp plant. Marijuana is, of course, legal in Holland... and PePtalk is a Dutch company, but the weird thing is that beyond that PePtalk doesn't seem to have any rational connection to marijuana. It's as if they just liked the idea of being a pot-lover's phone company... without…
Posted: Wed Oct 13, 2004.   Comments (5)


JDate Personal Ads — Banner ads for JDate, the Israeli dating service, promise to match Jewish bachelors up with attractive Jewish women. For instance, one ad shows blonde-haired, 22-year-old Hila from Tel Aviv who's "looking for a single Jewish guy." Another shows 26-year-old Sharon who's looking for a Jewish husband. But as it turns out, there is no Hila from Tel Aviv. The woman in the picture is actually Hungarian porn star Kari Gold. And Sharon? She's really Devon Sweet, a bisexual model from the…
Posted: Thu Aug 26, 2004.   Comments (4)

Life With Skippy — From the Hoax Forum: Ever heard of Life With Skippy? It was an American television show that aired briefly in 1969 that featured "the misadventures of two small-town boys, the trouble-making Skippy and his sidekick Gummy." Unfortunately it got cancelled after only six episodes. Still don't remember it? Well, if you look around the internet you can find a surprising number of references to this hard-to-remember show. It's mentioned on message boards, there's a Yahoo Group devoted to its…
Posted: Mon Aug 23, 2004.   Comments (15)

Manchurian Global — At first glance, Manchurian Global looks like any other faceless corporation. Its website is full of corporate jargon about mission statements, international client bases, and holistic visions. But, of course, Manchurian Global isn't a real corporation. Its site is part of the advertising campaign for The Manchurian Candidate, which opens today. The illusion of reality that the site maintains is actually quite convincing. They've really made it look like a real company. Only until you…
Posted: Fri Jul 30, 2004.   Comments (23)

BlondeStar — A lot of people have the OnStar system in their car that lets them connect to an operator to get 24-hour roadside assistance. BlondeStar is the same thing, just designed specifically for blondes. More of a blonde joke (or spoof advertisement) than a hoax, but amusing anyway, unless you're incredibly offended by blonde jokes. (links to an mp3 file... click the download button)
Posted: Thu Jul 22, 2004.   Comments (1)

Swedish Anti-Smoking Campaign — The Swedish anti-smoking activist group A Non Smoking Generation has plastered posters all over Stockholm that make claims such as 'smoking stunts penis growth,' 'cigarette filters are filled with mouse excrement,' and 'second-hand smoke kills birds.' The problem is that none of these claims are acually true. But the group figures that the outrageousness of the claims might entice a few people to visit their website to learn the real facts. This once again demonstrates one of the…
Posted: Tue Jul 20, 2004.   Comments (6)

Blairwitching and the Buried Secret of M. Night Shyamalan — Five years ago the Blair Witch Project became a multi-million dollar box-office sensation thanks to a clever marketing scheme that pretended the Blair Witch was real (and offered a spooky companion website filled with pseudo historical background about her). Ever since then movie marketers have latched onto the concept of promoting movies via hoaxes. So much so, that I think we should just begin referring to the practice of promoting movies by hoaxing the public as 'Blairwitching'. For…
Posted: Mon Jul 19, 2004.   Comments (13)

Who is Mr. Six? — This question comes from the hoax forum, where it's sparked quite a debate: what's the deal with that guy in the Six Flags ads? You know the one. The 'old dude' who looks like he's about 90-years-old but dances around maniacally like a 19-year-old. Is he really an old man? Or is he a young professional dancer dressed up as an old man? If you're not familiar with 'Mr. Six', then you can check out the commercials starring him at Six Flags' website. Apparently Six Flags is being swamped…
Posted: Wed Jul 14, 2004.   Comments (91)

The Joice Heth/Stepford Wives Connection — A trailer for Paramount's new movie The Stepford Wives (which is about housewives being transformed into mindless, but beautiful robots) contains some controversial scenes. One shot shows an image of a sexy-looking Condoleeza Rice naked from the waist up (arms covering her chest), and another scene shows Hillary Clinton morphing into a buxom homemaker bearing a tray of cookies. But if you blink you'd miss these scenes because they literally flash across the screen in less than a…
Posted: Wed Jun 16, 2004.   Comments (0)

Walk and Talk Hoax Caller — Nokia offers a product they call the 'Walk and Talk Hoax Caller.' Their ad copy describes it as a hands-free voice changer for your mobile phone. "Prank call Anonymous Calls Winding up your mates and enemies. The fun really begins when you plug in the Hoax Caller and switch the unit on." Yeah, buy this product and you too can be just like the creepy-looking loser in their ad making obscene phone calls to young teenage girls. I wonder what marketing genius picked out this sinister…
Posted: Fri Jun 11, 2004.   Comments (10)

Society for the Protection of Plants — The Society for the Protection of Plants wants you to know that cutting or injuring plants in any way is Murder. So stop mowing the lawn or walking across the grass, for crying out loud. This anti-vegetarianism ad was created by Max over at Maxigumee Land. And yes, of course, it's a spoof. He has a full gallery of these anti-vegetarianism ads. (via Adrants)
Posted: Fri Jun 11, 2004.   Comments (7)

Ass-vertising — First there was head-vertising. Now there's ass-vertising, which appears to be just as real as headvertising was (which means that, as odd as it seems, it actually is real). The concept behind assvertising is pretty simple. Slap an ad on an attractive woman's ass. I guess men are looking there anyway, so some advertiser (Night Agency, to be specific) had the brilliant idea to put the ads where the eyes are focused. Even though assvertising is real, tADoos (which are corporate-sponsored…
Posted: Wed Jun 02, 2004.   Comments (0)

Hunting for Bambi Officially a Hoax — It's official. Michael Burdick, the guy behind that whole 'Hunting for Bambi' thing that turned into a media circus about a year ago (you remember, the Las Vegas company that claimed to be hosting paintball games in which you could hunt naked women), has finally admitted that the whole thing was a hoax. Not that anyone was in much doubt of that. As part of a plea bargain deal "Burdick acknowledged that claiming the paintball hunts were real was part of an advertising strategy for the…
Posted: Thu May 27, 2004.   Comments (1)

Afterlife Publicity — As Gawker reports, a great 'take-this-job-and-shove-it' email has been making the rounds recently. It's penned by Bob Rubenstein, a publicist for a record label, who lost his job soon after the lead singer of the band he was supposed to promote, Pre)Thing, died of a heart attack. Bob, embittered for being fired, dishes some dirt on the company he was canned from, revealing how they brought in a psychic to talk with the departed spirit of the singer to see if he'd be willing to do any…
Posted: Tue Apr 27, 2004.   Comments (0)

Katz, Cohen & Phelps — Are you a woman who needs a really good divorce lawyer? Then check out the law firm of Katz, Cohen & Phelps where their motto is "Is he cheating? Let's nail him." Actually, that's not really a law firm. It's just another fake website used to promote an upcoming movie, in this case The Laws of Attraction starring Julianne Moore and Pierce Brosnan. In this case, it's a really half-hearted attempt at a fake website. I mean, that's obviously Julianne Moore posing on the website, and they…
Posted: Tue Apr 27, 2004.   Comments (0)

Petition to Stop the Godsend Institute — I talked about the Godsend Institute (the website of a cloning lab that's really a promo for an upcoming movie of the same name) a few days ago. I said that I really didn't think the site was that convincing. But maybe others have been fooled by it because someone started an online petition to ban the Godsend Institute. Of course, I'm not above suspecting that the petition was started by the movie studio itself as a way to generate faux controversy. This was a favorite ploy of P.T.…
Posted: Sun Apr 18, 2004.   Comments (1)

Godsend Institute, and other movie sites — A few people have written to me about the Godsend Institute, which is supposedly a Massachusetts fertility clinic that offers human cloning as an option for its patients. Its website is quite slick and well produced, but the Godsend Institute is, of course, not real. The site is part of the advertising campaign for the upcoming movie Godsend starring Robert De Niro. Wired published an article about this yesterday. Ever since the Blair Witch Project succeeded in creating such a buzz…
Posted: Thu Apr 15, 2004.   Comments (2)

Page 7 of 10 pages ‹ First  < 5 6 7 8 9 >  Last ›
All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.