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The Hoax Museum Blog
Category: Advertising
Axe To Grind — Axe2Grind.net documents "the string of bizarre occurrences that have recently taken place in many parts of the country. The young men in these incidents share one common thread: they have all used AXE Deodorant Bodyspray." It's obviously a viral advertising campaign for AXE Bodyspray, but it's pretty amusing. I especially like the tale of Paul who is trapped in a cabin in the woods, hiding from women who have been driven insane with desire by his scent. Kind of like a 'trapped by…
Posted: Wed Feb 23, 2005.   Comments (40)

The Lincoln Fry — The Lincoln Fry Blog is supposed to be a journal kept by a couple, Mike and Liz, detailing their experiences after finding a french fry at McDonalds that looks a lot like Abe Lincoln. But none of it is real (not even the comments on the blog). The site is actually part of McDonald's latest ad campaign that was launched during the Superbowl, which focuses on this fictitious Lincoln Fry. The whole thing is supposed to be a parody of the Virgin Mary Grilled Cheese Sandwich mania. This…
Posted: Tue Feb 08, 2005.   Comments (11)

Wanted: Girl Who Knits — Speaking of truth in advertising (see post below), I'm not sure that it pays to be as truthful as this personal ad on Craigslist is: Will marry girl who knits Reply to: anon-54508796@craigslist.org Date: Wed Jan 05 07:25:22 2005 I will buy you a ring and propose to you if you can make one of these for me. I want to look silly during the winter. But then again, he may just find the girl of his dreams.
Posted: Tue Feb 08, 2005.   Comments (8)

Truth in Real Estate Advertising — My wife and I are recreational open house attendees, so I'm very familiar with all those euphemisms real-estate agents use to describe really bad homes: 'fixer upper', 'needs work', 'starter home'. Here's an amusing case of a guy who managed to get an offer on his apartment by using the opposite technique: brutally honest advertising. He advertised his place as a "Gruesome two-room apartment with balcony... a very worn-out apartment." (Thanks, Gary)
Posted: Tue Feb 08, 2005.   Comments (0)


Was the Forehead Ad Auction a Hoax? — Adrants reports on an interesting rumor. The recent forehead-ad auction on eBay may have been a hoax. Andrew Fischer, the guy who successfully auctioned his forehead for $37,375, seems to have had connections to SnoreStop (the company that won the auction) long before the auction occurred. Apparently he went to college with the daughter of SnoreStop's CEO... and the two of them colluded to pull off this pr stunt. The rumor has the ring of truth to it, because as Adrants says: This…
Posted: Sun Jan 30, 2005.   Comments (6)

The Tape — She-is-here.com and its companion site, the-tape.com, seem to be fairly obvious marketing attempts to 'blairwitch' the upcoming sequel to the horror movie, The Ring (i.e. to create hoax websites to generate interest about it). But still, I've received a couple of worried emails from people who have watched 'the tape' and are a little concerned, so I thought I should post something about it. As far as I know, no stringy-haired decomposing girl is going to crawl out of a well and kill you…
Posted: Fri Jan 28, 2005.   Comments (60)

Advertise On My Pregnant Belly — So where will this trend end? We've had head-vertising, ass-vertising, and tadoos (okay, tadoos were a hoax). So it shouldn't be any surprise that one woman is pioneering pregnant-belly-vertising on eBay. Is there any part of the body that advertisers won't pay to plaster their message on? Probably not. But is this woman going to walk around with her belly showing? Even if it's cold outside? It is Winter, after all.
Posted: Thu Jan 27, 2005.   Comments (23)

The Emancipator Bubble — Even though I'm not very proficient in Spanish, I'm pretty sure that the Emancipator Bubble is a hoax. According to the machine translation, the Emancipator Bubble "is an inflatable cockpit, with bubble form, that allows you independent living without leaving the familiarity of your house." In other words, it's a large inflatable bubble that you live in, instead of just living in your room. It comes in various models, such as the Sexmancipator. This racy model is "Made with a plastic…
Posted: Fri Jan 21, 2005.   Comments (7)

Volkswagen Polo Ad — Check out this ad for the Volkswagen Polo (link may be dead) that's been going around. A suicide bomber blows himself up inside the car, but the car is so tough that it contains the explosion. Seems to push the envelope a bit too much to be an actual ad commissioned by Volkswagen, and sure enough it's not. It's a 'spec ad', created by leeanddan.com. Spec ads are 'speculative ads' created to show potential clients what kind of work you're capable of doing. In other words, Volkswagen…
Posted: Wed Jan 19, 2005.   Comments (18)

Forehead Ad Blocker — Hot on the heels of the latest guy who was auctioning off advertising space on his forehead, comes this eBay entrepreneur who has invented Forehead Ad Blockers. there is a new type of advertising that is rapidly gaining ground: forehead advertising. These ads will be inescapable, especially if you have to visually interact with that soulless human posing as a walking billboard. That is, unless you have: The Forehead Ad Blocker™ Portable! No heavier than a standard pair of safety…
Posted: Fri Jan 14, 2005.   Comments (4)

FARTFULL Work Bench — I realize that Ikea gives some of their products strange names. At least, the names sound strange in English. In Swedish I'm sure that they sound perfectly normal. But you would think that somebody in the company would have realized that calling a children's work bench the 'FartFull' wasn't the most astute marketing move. Though kids will probably like the name. I'm pretty sure this isn't a joke because the product is right there on Ikea's website.
Posted: Fri Jan 07, 2005.   Comments (24)

Coca-Cola Fantasy Items — Here's an interesting piece from a newspaper about the burgeoning market in Coca-Cola Fantasy items. One of the paper's readers wrote in to ask whether their Coca-Cola belt buckle designed by Tiffany Studios and showing a nude woman sitting on a crescent moon was of any value (unfortunately there's no picture of the item). The paper's reply: No, because the item is a fantasy fake: [This] is what Coca-Cola collectors call a "fantasy," which is a piece that never existed as an old…
Posted: Mon Nov 08, 2004.   Comments (31)

Joey the Midwife — Joey the Midwife is an advertising agency. An unbelievably cheap advertising agency. How can it offer such low rates? Simple. "Here's our secret: We have developed the use of "themes" to sell products. Why reinvent the wheel with every ad campaign? We've got a collection of themes that are PROVEN winners.... themes everyone loves. We just plug your product into a theme and PRESTO BINGO, you've got a world-class ad campaign at a fraction of the cost and a fraction of the time." It's a…
Posted: Wed Oct 27, 2004.   Comments (5)

Afro Ninja — Here's a video of a guy trying out for a part in an action movie... but things don't go well for him at all. The guy performs so badly that you'd suspect the scene was staged, but apparently it's a real audition tape. Waxy.org did some detective work and discovered that the man in the video seems to be stuntman Mark Allen Hicks, and the video shows him auditioning for a Nike commercial with Allen Iverson and Jim Kelly. Reportedly Hicks left the audition with a bloody nose, and the next…
Posted: Mon Oct 25, 2004.   Comments (6)

Coke vs. Pepsi — According to the Independent, researchers have proven that the difference between Coke and Pepsi really is all in your head. Apparently the popularity of Coke's brand image causes people to think Coca-Cola itself tastes better, even though it really doesn't taste very different from Pepsi. As the article says: "When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a…
Posted: Tue Oct 19, 2004.   Comments (301)

Marijuana Mobile — Peptalk seems to be positioning itself as the mobile phone service provider of choice for Dutch marijuana lovers. Check out its website, pepyouraddiction.nl, where you can see that its corporate logo is a hemp plant. Marijuana is, of course, legal in Holland... and PePtalk is a Dutch company, but the weird thing is that beyond that PePtalk doesn't seem to have any rational connection to marijuana. It's as if they just liked the idea of being a pot-lover's phone company... without…
Posted: Wed Oct 13, 2004.   Comments (5)

JDate Personal Ads — Banner ads for JDate, the Israeli dating service, promise to match Jewish bachelors up with attractive Jewish women. For instance, one ad shows blonde-haired, 22-year-old Hila from Tel Aviv who's "looking for a single Jewish guy." Another shows 26-year-old Sharon who's looking for a Jewish husband. But as it turns out, there is no Hila from Tel Aviv. The woman in the picture is actually Hungarian porn star Kari Gold. And Sharon? She's really Devon Sweet, a bisexual model from the…
Posted: Thu Aug 26, 2004.   Comments (4)

Life With Skippy — From the Hoax Forum: Ever heard of Life With Skippy? It was an American television show that aired briefly in 1969 that featured "the misadventures of two small-town boys, the trouble-making Skippy and his sidekick Gummy." Unfortunately it got cancelled after only six episodes. Still don't remember it? Well, if you look around the internet you can find a surprising number of references to this hard-to-remember show. It's mentioned on message boards, there's a Yahoo Group devoted to its…
Posted: Mon Aug 23, 2004.   Comments (15)

Manchurian Global — At first glance, Manchurian Global looks like any other faceless corporation. Its website is full of corporate jargon about mission statements, international client bases, and holistic visions. But, of course, Manchurian Global isn't a real corporation. Its site is part of the advertising campaign for The Manchurian Candidate, which opens today. The illusion of reality that the site maintains is actually quite convincing. They've really made it look like a real company. Only until you…
Posted: Fri Jul 30, 2004.   Comments (23)

BlondeStar — A lot of people have the OnStar system in their car that lets them connect to an operator to get 24-hour roadside assistance. BlondeStar is the same thing, just designed specifically for blondes. More of a blonde joke (or spoof advertisement) than a hoax, but amusing anyway, unless you're incredibly offended by blonde jokes. (links to an mp3 file... click the download button)
Posted: Thu Jul 22, 2004.   Comments (1)

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