An article in the NY Times
briefly profiles Emergent
, a new website created by Craig Silverman which aims to track the dissemination of rumors online. It records how many shares a rumor has received, and also assesses whether the rumor is true, false, or unverified. Looks like a very useful site!
The NY Times article notes that the problem with false rumors is that "they're often much more interesting than the truth." Therefore, they get more widely shared. The challenge, says the Times, "is to make the facts as fun to share as the myths they seek to replace." Nice goal, but I don't see it ever happening. The false rumors can endlessly transform themselves to appeal to our deepest hopes and fears. Whereas the facts always have to remain boringly factual.