What Brand Are You? —
This is one of those cases where a joke supposedly becomes reality. An advertising company (The Design Conspiracy) created a joke website called What Brand Are You?
, whose purpose was to spoof the bizarre brand names that companies are increasingly dreaming upnames such as Aviva, Diageo, and Corus. Visitors to What Brand Are You
could type in their name, their 'core values,' and their goals, and the supercomputer powering the website would then spit out a personalized brand name free…