I’d heard a bit about him starting the auction for his soul - but didn’t hear about the final result.
For those of you interested, trademe.co.nz was the auction site - pretty much New Zealand’s answer to eBay.
The Pizza company that won the auction can be found at hell.co.nz (one of the best websites I’ve ever seen for fast food). For the record, they sell gourmet pizzas and their theme is, clearly, one of Hell-themed logos and such. Nothing that I’ve seen could be deemed ‘over the top’ or anything, mostly mild-Goth-like in nature, but still tongue in cheek.
These guys have some of the best marketing ideas out there too - I’m still laughing at how great this is
For example, the bottom of their pizza boxes has a perforated section in the shape of a small coffin that you can fold together to store left over slices “for your remains” as it says. And a few years back they opened up an outlet in a New Zealand suburb called Bethlehem (I’m sure the name is familiar ^_^) proclaiming in their adverts “Hell has come to Bethlehem”.
Okay, so I love my Hell pizza maybe a little too much, but it’s far better than Pizza Hut or Dominoes any day of the week!