I ended up watching Thor, too. It was good, better than I’d expected. Not that I’d really had much expectations, not having known anything about the comics. Though that did leave me with several times where something happened in the movie, and I had the feeling that I was supposed to say, “Oh, yeah, it’s that guy from the comics!” or whatever, but I hadn’t a clue what I was supposed to be noticing. Such as the character who briefly appeared with a bow and arrows. I guess that they probably threw those bits in for the comic geeks, possibly to be expanded on in later movies.
And I thought that the Hulk reference was incredibly obvious, personally. Heck, even I noticed it!