Okay, she was pretty to start with.
The make-up did seem to make a difference to start with though and about half-way through the make-over (in slow-mo) I thought she really did look like a ‘natural-beauty’ (how ironic).
Then the second half of the make-over over did it and she looked beautiful (undoubtedly), but it became more obviously artificial. She began to look more “made up to be beautiful”, less beautiful in herself.
Then the retouchers went to town and did all the standard psych tricks (see http://en.wikipedia.org/wiki/Superstimulus) of larger eyes, slenderer necks, etc. and turned her into a doll. If you want to talk about objectifying women, making every model look like a flawless - and characterless - clone fresh out of the mould is probably a good place to start.
I’m sure it sells a lot of perfume/cosmetics/whatever but if even the model who was photographed can’t match the image in the adverts, what’s the point? More importantly, why isn’t this false advertising?
[Edit: stupid autocorrect function thinks there’s a ‘u’ in mould!]