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Swiss Newspaper Conned into Running Fake Gucci Ad
Posted: 27 February 2007 01:03 PM   [ Ignore ]
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link to story

ZURICH, Switzerland Some people will do anything to appear in the papers. But few have the audacity of a man in Switzerland, who conned one of the country’s biggest media companies into publishing a two-page ad he created of himself posing semi-naked beside a bottle of Gucci perfume.

The man, who claimed to represent the Italian fashion giant, called up the Swiss weekly SonntagsZeitung last week to book the expensive color spread in Sunday’s edition, a spokesman for the paper said.

Christoph Zimmer told The Associated Press on Tuesday that the man asked for the 60,000-Swiss-franc (about $50,000) bill to be sent to Gucci.

“We’ve spoken to Gucci and apologized for the mistake,” Zimmer said. “We’re going to try and get the money back from this guy, but we don’t rate our chances.”

The Milan, Italy-based Gucci could not be reached for comment.

Zimmer said the paper fell for the scam because the call arrived too late for the advertising department to check whether it was genuine.

It wasn’t the first time that the mysterious model

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Posted: 27 February 2007 01:48 PM   [ Ignore ]   [ # 1 ]
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Great scam! Love it!

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Posted: 27 February 2007 02:13 PM   [ Ignore ]   [ # 2 ]
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*tries to scam Carlotta into opening linky of pic of me semi nude*

Linky

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Posted: 27 February 2007 04:09 PM   [ Ignore ]   [ # 3 ]
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LOL oppie!

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Posted: 27 February 2007 04:10 PM   [ Ignore ]   [ # 4 ]
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raspberry LOL

Too funny Joe!

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Posted: 27 February 2007 05:53 PM   [ Ignore ]   [ # 5 ]
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Is he trying to get future modeling jobs?  I hardly think this would work.  Why would a company want to hire a person that is known to be dishonest.  There are a lot of beautiful people in the world but not as many with an honest personality.

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Posted: 27 February 2007 05:58 PM   [ Ignore ]   [ # 6 ]
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Plus, it’s hard to get modeling jobs whilst in prison.  At least, the good kind.

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Posted: 27 February 2007 05:58 PM   [ Ignore ]   [ # 7 ]
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I think he’s just being a smartass. It seems he likes to pull stunts like this, probably likes the media attention.

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Posted: 20 May 2008 10:40 AM   [ Ignore ]   [ # 8 ]
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Well I hope Gucci will do a better check on the background of advertisers especially if it involves name brands.


Moderator Note: Removed link as it has nothing to do with the story

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Posted: 08 January 2011 01:53 PM   [ Ignore ]   [ # 9 ]
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It probably will do as much to sell Gucci perfume as a real ad!

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Posted: 22 April 2011 07:19 PM   [ Ignore ]   [ # 10 ]
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What a clever scam! I must say, this man is absolutely brilliant. I think this whole thing is hilarious, I was literally rolling on the floor laughing when I read this. Thanks for sharing this, it was a very entertaining read. Does anyone know anything about the milo academy? I would appreciate any information you could share with me. Thanks.

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