Thanks for pointing out it was on snopes, they’ve now added this:
“Quickly following on the heels of advisories to add “ICE” entries to mobile phones were hoax warnings that doing so would trigger premium charges thanks to malicious text messages or viruses randomly sent to phones to scan for such entries:
To all those who received a copy of the e-mail recommending that the word ICE be added to their phones address book (In case of emergency contact). I can not say for sure that information I have received this morning is legitimate, but better to warn you all.
I am very sorry to report that some small minded idiot has created a text message that is being sent out randomly to mobile phone users, this text has a programme included that searches your phones address book for the word “ICE” or “I.C.E” and if found, you are charged for a premium rate message.
It is a real shame that this sort of abuse happens, could I please ask all of you that have added ICE to your phone address book to remove it immediately. I am very sorry for any inconvenience this might cause.
You know the email that’s gone round saying put ICE then a contact number in case of emergency? Well don’t do it cos….
Be very careful with this one - although the intention is great it is unfortunately phase one of a phone based virus that is laying a path for propagating very quickly. Passing it on is part of the virus interestingly, such is the deviousness of the people who write these things.
We have already seen the “second phase” where a program is sent as part of a ring-tone download that goes into your address book and looks for something it recognises - you’ve guessed it, an address book entry marked “ICE or I.C.E.” or whatever. It then sends itself to the “ICE list”, charging you for the privilege.
These warnings are hoaxes: no such danger exists. As the East Anglian Ambulance service noted on their web site:
Email hoaxers are threatening a campaign to encourage people to store contact details in their mobile phones.
The ICE (In Case of Emergency) scheme gained widespread coverage in the wake of Thursday