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What do you call it when…
Posted: 21 March 2012 04:22 AM   [ Ignore ]
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I have decided that there needs to be a new term invented.

There exists a trend, whereby cheap knockoff/counterfeit products are branded with a known/popular logo. I’m not talking just your average knockoffs here, where they’re trying to pass it off as the genuine article. I’m talking the wildly inappropriate ones, like a Facebook-branded belt, or Gmail soap, or toothpaste with the Nike swoosh. That sort of thing. They may tinker the name or image slightly, but still, it’s very blatantly an attempt to cash in on a popular product.

I kind of like ‘Logo-Crashing’ for this. Lets you know that the marketable brand image has been appropriated with all the subtlety of a frat boy guzzling drinks at a garden party. Though that sentance made me think of another: ‘Brand Appropriation’. Nice and technical, but succinct.

Other ideas for what to call this?

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Posted: 21 March 2012 06:42 AM   [ Ignore ]   [ # 1 ]
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Besides the obvious “Theft”... wink

Instead of “Knock-offs” (Which are the aforementioned counterfeits) perhaps “Knock-ons”.

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Posted: 21 March 2012 10:32 AM   [ Ignore ]   [ # 2 ]
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I think the common vernacular is “crap.”

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Posted: 21 March 2012 10:47 AM   [ Ignore ]   [ # 3 ]
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I’m not a legal expert so don’t quote me on this (apart from any in thread quoting that is). I’d say it sounds like a simple copyright infringement, where they use somebody else’s intellectual property without the appropriate consent.

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Posted: 21 March 2012 04:30 PM   [ Ignore ]   [ # 4 ]
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Well, yes, there’s perfectly good *legal* terms, but I’m talking abotu somethign for the rest of us to call it, that specifically references the instance where such infringement is applied to something wildly bizarre.

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1: Extraordinary claims require extraordinary proof. If it does what it says, you should have no problem with this.
2: What proof will you accept that you are wrong? You ask us to change our mind, but we cannot change yours?
3: It is not our responsability to disprove your claims, but rather your responsability to prove them.
4. Personal testamonials are not proof.

What part of ‘meow’ don’t you understand?

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Posted: 21 March 2012 10:07 PM   [ Ignore ]   [ # 5 ]
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I’d say it sounds like a simple copyright infringement, where they use somebody else’s intellectual property without the appropriate consent.

In this case, it would be more along the lines of trademark infringement, I think.

Robin Bobcat - 21 March 2012 04:30 PM

Well, yes, there’s perfectly good *legal* terms, but I’m talking abotu somethign for the rest of us to call it, that specifically references the instance where such infringement is applied to something wildly bizarre.

Trade way-off-the-mark infringement?

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Posted: 22 March 2012 01:56 AM   [ Ignore ]   [ # 6 ]
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When in doubt, call it Fred.

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Posted: 22 March 2012 10:58 AM   [ Ignore ]   [ # 7 ]
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Sharruma - 22 March 2012 01:56 AM

When in doubt, call it Fred.

Hmmm.  For “Fake “Real” Endorsement Design” ?

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Posted: 22 March 2012 01:41 PM   [ Ignore ]   [ # 8 ]
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Liego. The lying logo.

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