Now Huli can get rich!!!
Video sharing website YouTube will share advertising money with users who upload popular one-off viral videos, from skateboarding dogs to dancing babies.
The Google-owned portal already shares profits with the owners of copyright material who have formally applied to be members of a partnership programme. They have helped some makers earn thousands of pounds.
But under the new system, if a video unexpectedly collects a large number of hits, YouTube will email the maker an ‘enable revenue sharing’ message. If accepted the company would sell ads against the clip and pay the owner a revenue share each month.
Executives declined to quantify how popular a video would need to be for its owner receive the email, but the number of views and how far it had spread across the web would be considered.
However one recent example of a clip that became a global phenomenon was the JK wedding dance video, which showed a Minnesota couple’s wedding party performing an entrance dance routine.
It was seen more than 10 million times in less than a week and picked up by various TV news outlets. But according to YouTube executives, the makers never made any money from the clip.
‘These individual video partnerships recognise the role popular ‘one-off’ videos play on YouTube, and have helped many people earn thousands of dollars a month as their videos went viral and endured over time, YouTube product manager Shenaz Zack said in a blog post.
‘We’re excited to see how individual video partnerships will help even more people make money from their success on YouTube.’
The extension of the profit-sharing programme will initially only be available in the United States, but the company said it planned to launch an international version soon.
YouTube has been criticized by some Google investors, who complain that the site has failed to capitalize financially on its immense popularity.
‘We think there’s tens of thousands more partners that we can generate through this content,’ said Tom Pickett, director online sales at YouTube.
Goldman Sachs estimates that YouTube will post revenue this year of about