The future seemed to have arrived when a video ad appeared online announcing the invention of the world's first working hoverboard — just like the one famously featured in the 1989 movie Back to the Future II
. The floating antigravity "HUVr board" was supposedly created by a team of MIT physics graduates. Particularly noteworthy was the number of celebrities in the video shown riding the board, including Moby, Tony Hawk, Terrell Owens, and Christopher Lloyd (who played Doc Brown in the Back to the Future
movies). Their presence gave a veneer of believability to the otherwise fantastical invention. The video quickly racked up over 12 million views on YouTube and generated enormous speculation about whether the HUVr board could possibly be real, or if it was all some kind of publicity stunt (and if so, for what?). Within a few days the mystery was solved when comedy website Funny or Die
admitted to being the creative team behind the video, which they explained as simply a prank. Skateboarder Tony Hawk apologized to his fans for his participation in the prank, noting that he "thought it would be obvious that it was fake, but a lot of people believed it."