Southern FM radio in Brighton announced that a full-size replica of the Titanic (constructed by the AFD Construction company) would be visible from the cliffs at Beachy Head as it sailed along the Sussex Coast. Hundreds of people braved the windy, treacherous cliffs to catch a glimpse of the sight. Many drove from as far as 30 or 40 miles away. So many people showed up that the cliffs developed a crack from their weight and a few days later collapsed into the water. (Though by that time everyone was gone.) The radio station later apologised to those who had been deceived.