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They always grab for a box of Ex-Lax -- April Fool's Day, 1946

"Child psychology!... And who knows better than a youngster what a 'find' Ex-Lax is! Not only because of its good chocolate taste, but for the way it acts! So effective, yet so nice and gentle! Not too strong, not too mild, Ex-Lax is the 'Happy Medium' laxative... the favorite of grown-ups as well as small fry! As a precaution, use only as directed. Economical 10¢ and 25¢ sizes at all druggists."

April Fool Categories: Advertising, 1946, Street Pranks.
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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.