"Child psychology!... And who knows better than a youngster what a 'find' Ex-Lax is! Not only because of its good chocolate taste, but for the way it acts! So effective, yet so nice and gentle!
Not too strong, not too mild, Ex-Lax is the 'Happy Medium' laxative... the favorite of grown-ups as well as small fry! As a precaution, use only as directed. Economical 10¢ and 25¢ sizes at all druggists."