On the morning of April 1, 1978, a barge appeared in Sydney Harbor towing a giant iceberg. Sydneysiders (as residents of Sydney are known) were expecting it. Dick Smith, a local adventurer and millionaire businessman (owner of Dick Smith Foods
and Dick Smith Electronics
), had been loudly promoting his scheme to tow an iceberg from Antarctica for quite some time. Now he had apparently succeeded.
Smith said that he was going to moor the iceberg near the Sydney Opera House and then carve the berg into small ice cubes, which he would sell to the public for ten cents each. These well-traveled cubes, fresh from the pure waters of Antarctica, were promised to improve the flavor of any drink they cooled. The cubes would be marketed under the brand name 'Dicksicles.'
As soon as the iceberg entered the harbor, phone calls started pouring into radio stations and newspapers, with people asking, "What's that in the harbor? It looks like an iceberg." Ferry skippers politely gave way for the slow-moving curiosity — christened the Dickenberg 1.
Excitedly the entire city waited to catch a glimpse of the floating mountain of ice. People gathered along the shore to see it. Boaters who traveled out to meet the berg were given complimentary cubes.
Then it began to rain.
View of the "iceberg" from the barge
The water washed away the firefighting foam and shaving cream that the iceberg was really made of, exposing the white plastic sheets beneath. In this degraded condition the Sydney Iceberg sailed proudly on, floating past the opera house and city skyline. Boaters who now joined the procession were still given free cubes... though the cubes actually came from the onboard beer refrigerator.
Pulling off the Prank
Dick Smith really did have a dream of towing an iceberg from Antarctica to Australia. He thought it would be a great way to provide fresh water for cities such as Adelaide. But most people told him it was a crazy idea. So one of his staff members suggested, "Why not just fake one for April Fool's Day?"
Smith loved the idea.
Dick Smith celebrates with some champagne
In mid-March, he anchored a barge at Balmain wharf, outside Sydney Harbor. Then, on the morning of the 1st, at 3 am, Smith and his collaborators (including Gary Johnston, Gerry O'Nolan, and Hans Tholstrup) began transforming the barge into an iceberg. This involved plastic sheets, several dozen cans of shaving cream, and lots of fire-fighting foam. Two hours later, they began towing the berg toward the harbor.
As dawn broke, Smith seeded the excitement by having 300 of his employees call up radio stations and newspapers, claiming to have spotted the iceberg in the harbor.
Aiding the deception was the weather, which was grey and gloomy, so that from the shore the floating mound of foam really did look like an iceberg. Until it rained.
Smith estimated that the entire stunt cost him $1450, which he felt was cheap for the amount of publicity it generated.
Smith later told the press that he still did want to tow an iceberg up from Antarctica for real: "I'm still genuine about that and will be doing it soon, but so many people doubt me, I thought I would fool them. I just do these things for kicks. It takes the boredom out of everyday work."
The Second Sydney Iceberg
In March 2010, a second iceberg (or, at least, a giant ice-cube) was towed into Sydney Harbor. Once again, it was fake. But it wasn't an April Fool's Day prank. This time it was a stunt to celebrate World Water Day and show how much water an average Australian household could save each year by installing water-saving devices.
Links and References
He announced that it wasn't a tunnel after all but a road, that they floated during peak hour and sank during the rest of the day - the conversations around the office that day was around what an engineering feat this was..... lol
As silly as it sounds this idea might be worth trying at least.
The world needs more Dicks.
He said $$ comes from fame and hard work .. topped with good ideas. He has already put in his fair share of hard work, his mind is bursting with new ideas, he just needs the publicity for it~
Part of the success of the joke was the build up to it for about 12 months. Everytime Dick wanted some publicity he got me to run a press release about towing an iceberg. I did some serious research to back up our story and spent a day in Melbourne on the Nella Dan, Australia's Antarctic supply vessel at the time. I initially thought of playing a joke on Dick but figured I didn't need to spend $3000 for a laugh so I told him.
It was an amazing experience being towed slowly up the harbour in pouring rain with tens of thousands of people flocking to the foreshores and scores of boats coming out to us to "get some ice", which we had thoughtfully provided in an Esky so we could toss them a souvenir "Dicksicle".
You might like a better picture: http://www.no-big-bang.com/iceberg.html
Well done Ian McCrae and 2SM!
and my commerce teacher told us about this story.