MTV, VH-1, and Nick at Nite turned over their airwaves (and their 50 million viewers) to the HA! network, a comedy channel which broadcast in their place for the day. No one in the broadcast industry had been informed that the switch would take place. The broadcast was the debut of the MTV-backed HA! network. MTV had hoped that the prank would give the fledgling network some much-needed publicity.
The HA! network lasted a year before merging with the Comedy Channel.