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Lickverts -- April Fool's Day, 2009
Russian Standard Vodka ran ads in UK newspapers claiming to have created the world's first "lickvert" — an ad dipped in vodka that could be licked to taste the drink. Readers were urged to "Lick Here," though also reminded to, "Please lick responsibly."

The vodka lickverts were a hoax. But real-life lickable ads had existed in the past. For instance, in 2008 Welch's grape juice ran a lickable ad in People magazine.




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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.