By April 2000, the dot.com bubble was rapidly deflating. This didn't deter hundreds of Dutch investors from lining up to buy shares in F/rite Air, which was being billed as a hot new technology company backed by supporters such as Bill Gates, Paul Allen, and George Soros. The announcement about the company's IPO was posted on iex.nl, a financial web site for Dutch investors. It was reported that shares in the IPO could be reserved for $18 each by email, although it was said that analysts anticipated the stock soaring to above $80 on the first day of its filing. The company seemed like a sure thing, and almost immediately orders worth over $7 million flooded in. The orders didn't stop coming in even after the newspapers had revealed the IPO to be an April Fool's Day joke. F/rite air was a pun for 'Fried air' (i.e. Hot Air).