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I April Fooled Him Twice -- April Fool's Day, 1939
April Fool ad for Ten High Straight Bourbon Whiskey [Life - Mar 27, 1939]:

"You should have seen his face! 'Gosh, Joe,' he says, 'I sure fell for that one.' He takes it like a man though; so I buy him a drink. 'I want to Double My Enjoyment of this,' I tell the bartender, slipping him a wink. He's wise, and sets us up a couple of drinks of that swell whiskey with No Rough Edges...

Bill takes a sip and, for the first time, smiles as though he really means it. 'No hard feelings?' I ask him. 'Nope,' he says, 'Not when you start buying me expensive whiskey like this.'

'April fool again!' I yell, 'This is Ten High — and it costs less than that whiskey you've been drinking!' He agrees that the joke's on him, but says it's worth it to find out about tasty Ten High!"


April Fool Categories: Advertising, 1939, Brick in Hat.
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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.