In a field along route 66 near Glastonbury, Connecticut, a billboard appeared that read: "Coming Soon, Hooters." It bore the owl logo of the franchise, famous for its scantily clad waitresses, as well as a phone number. Local officials soon began receiving calls from residents worried that the down-home, family-friendly feel of the town was going to be ruined by the new franchise. The officials responded that, as far as they knew, Hooters had filed no application with the planning department. The next day the words "April Fools" appeared on the sign, which turned out to be the work of a local prankster, John Tuttle. From the Hartford Courant:
Tuttle, a town resident and vice president for the East Coast division of Hillshire Farm, said the joke was months in the making. In the fall, he asked a friend with a sign business to create the sign in hopes of "riling the town up." The town was riled. Tuttle received more than 120 messages over the weekend on his business phone, the number given on the sign. The calls ranged from waitresses looking for work to contractors wanting to build the restaurant to a prominent real estate agent who promised to use his connections to push the project forward.