Virgin Media revealed (via an article in The Telegraph
) that it was using "specially trained ferrets" to help lay cables to expand broadband service to rural areas.
The ferrets wore jackets fitted with a microchip that was able to analyze any breaks or damage in the underground network.
Jon James, director of broadband for Virgin Media, remarked: "For hundreds of years, ferrets have helped humans in various jobs. Our decision to use them is due to their strong nesting instinct, their long, lean build and inquisitive nature, and for their ability to get down holes. We initially kept the trial low-key as we wanted to assess how well the ferrets fitted into our operations before revealing this enterprising scheme."