The Durand Express
, a Michigan weekly, reported that Nissan planned to build an auto plant outside of Durand City. The new plant was going to employ thousands of people and pay higher wages than the nearby General Motors plant. Furthermore, Nissan would pay farmers $10,000 an acre for the land on which the plant was to be built.
Many unemployed auto workers believed the story and inquired about how to apply for jobs at the plant. However, the story was exposed as a fake by a reporter working at a newspaper in Flint, Michigan.
The prank story attracted a lot of angry criticism. Many readers threatened to cancel their subscriptions. In response, the paper's editor explained that he hadn't been trying to hurt anyone, and thought that he had exaggerated his story enough to make it unbelievable.