The Daily Mirror
reported that online bookmaker Blue Square, inspired by the popularity of ITV's Dancing On Ice
and trying to boost the popularity of greyhound racing, had organized a "Dogs on Ice" event:
There have been concerns that the new sport might be in some way cruel, although reports from trial runs, suggest that the dogs really love it. They have to wear special non-slip shoes, but there have still been occasions when one has slid into the crash barriers which ring the track. Organisers are talking to animal rights activists to get them on board before the big launch."