Cap Labeling    (April Fool's Day - 2014)

The Norwegian Trekking Association announced a new cap labeling system that would allow hikers to display their romantic status while on the trails. Wearing a red cap would indicate 'I'm married,' green meant 'single,' and yellow meant 'it's complicated, but I'm open to contact.'

Although intended as a joke, interest in the idea proved so strong that after several weeks the Association introduced the idea for real.