The April Fool Archive

BMW Instant Messaging    (April Fool's Day - 2007)

BMW unveiled new technology that allowed drivers to communicate messages via their windscreens:

The system uses Reactive User Sound Electronic (RUSE) particles which are embedded in the windscreen. All the driver has to do is say what's on their mind and the RUSE particles react to their voice to translate their words into an instant message. It enables BMW drivers to communicate advice, warnings, helpful driving tips and salutations to other road users without even lifting a finger.


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