The April Fool Archive

BMW Car Coach    (April Fool's Day - 2012)

BMW debuted a "driverless Running Coach" feature that transformed the car into a fitness coach. Cars fitted with this technology would be able to drive themselves, while following behind the jogging owner. Exterior speakers would play encouraging words to keep the runner motivated, while the "Lock Out Logistics" feature would prevent the jogger from getting into the car until he had completed his full run.

Turn your car into a coach
As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games.

The new driverless Running Coach feature uses a combination of ConnectedDrive technologies and surround view cameras to enable the car to follow the runner, at a safe distance, while pounding the pavement. To help with motivation, integrated exterior speakers play encouraging words while the Lock Out Logistics feature makes sure that any distance set is completed without cheating.

Alvin Alaff, Head of Futile Innovations at BMW’s renowned Forschungs und Innovationszentrum, said “It’s a car gym but not as we know it.”

The introduction of the driverless Running Coach follows the critically acclaimed success of the BMW M3 Royal Edition, built to celebrate the royal nuptials, and the BMW Political Roundel Attachment Tag, that let owners show their partisanship during the 2010 general elections.

Further details on the driverless Running Coach can be found by contacting 0800 561 0080 or emailing

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