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Blue Can Warning -- April Fool's Day, 1996

Virgin Cola announced that in the interest of consumer safety it had integrated a new technology into its cans. When the cola passed its sell-by date, the liquid would react with the metal in the can, turning the can bright blue. Virgin warned that consumers should therefore avoid purchasing all blue cans. Coincidentally, Pepsi had recently unveiled its newly designed cans which were bright blue.

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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.